The research question I presented was: how can design critique alcohol advertising on social media to encourage a change in the normalised heavy drinking culture amongst young people?
However looking at this - I myself struggled to ideate some ways to respond to it - and I call myself a designer!!!
Given my research into Smirnoff, I used them as an example to start conversations with people and find out their perspectives on alcohol advertising. I had some really valuable discussions with people about the image - yet I'm not sure what I now want to do with this.
The feedback from Lee was equally helpful and unhelpful as I need someone to give me my "ah hah!" moment of how my research and perspectives can tie together into a neatly packaged design idea - yet nobody seems to want to give it to me!
He did however give me some perspective on how to take my research question and mould it into a central proposition without being wishy-washy about it.
He also mentioned to look into algorithms and I found these interesting articles:
http://www.dailymail.co.uk/sciencetech/article-4214264/How-algorithms-secretly-run-world.html
http://www.slate.com/articles/technology/cover_story/2016/01/how_facebook_s_news_feed_algorithm_works.html
However I don't really understand them myself and it's not a path I think I'd like to go down so am going to try and steer my project away from this.
Critiques from other peers also didn't provide much guidance into where this could all lead so I guess I need to try and take the bull by the horns and give myself a strong proposition.
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