Smirnoff

Also to follow up on feedback I looked at Smirnoff as a case study and analysed both their US and NZ channels:

https://vimeo.com/62428115
Video of the Smirnoff Nightlife Exchange Project

https://www.youtube.com/watch?v=qc8UWYAXoKs
The video portion of the Smirnoff Drinks Engine campaign

http://www.campaignlive.com/article/case-study-steps-smirnoff-took-revive-its-flavored-vodka-business/1412711
And the accompanying analysis of the Smirnoff Drinks Engine