This is research that I found and hadn't yet gotten around to reading that I'm not sure is still relevant. By keeping it here though, if I later realise I do need it - it's still easily accessible!
http://mro.massey.ac.nz/bitstream/handle/10179/3280/02_whole.pdf?sequence=1&isAllowed=y
A Discourse Analysis of Teenagers Talk About Binge Drinking.
http://mro.massey.ac.nz/bitstream/handle/10179/3037/02_whole.pdf?sequence=1&isAllowed=y
"If you only have money for two drinks you might as well have nothing at all": Young people talk about drinking and drug use.
http://www.hpa.org.nz/sites/default/files/imported/field_research_publication_file/WayWeDrinkFull.pdf
The Way We Drink: The current attitudes and behaviours of New Zealanders (aged 12 plus) towards drinking alcohol.
Sunday, 30 April 2017
Sunday, 23 April 2017
Interesting things I've seen over the break
http://shopping.treatme.co.nz/show-your-quirky-side-and-protect-your-iphone-with-these-novel-liquid-brink-iphone-cases-fits-10-different-iphone-models-contains-real-liquid-only-9?utm_source=treat+me&utm_group=newsletter&utm_medium=email&utm_campaign=82678&utm_content=195975
These are iPhone cases being sold on a daily deal site!
Young people are generally inseparable from their smart phones these days so connecting these things that are so "inherent" to our lifestyle is crazy!
Absolutely shocked at the subliminal message that comes through with a silly little gimmick like this.
I also noticed heaps of glasses and birthday celebration items with prints like this: "Happy Birthday, time to drink like a sailor". Sailor's were commonly associated with drink to the bottom of the barrel and this was a relatively big glass. Being gifted something like this you are expected to appreciate the humour but also expected to obey and drink heavily. This is a tough and stupid expectation.
I also saw a couple of interesting stuff articles:
http://www.stuff.co.nz/national/health/90976231/smartphone-app-for-problem-drinkers-gets-taxpayer-funding-boost
More than $187,000 has been awarded to Auckland University Honorary Associate Professor Natalie Walker by the Health Research Council to develop a smartphone app to help problem drinkers. The app is being developed off a US designed app called Step Away.
Step Away: http://stepaway.biz/about/
http://www.stuff.co.nz/life-style/well-good/motivate-me/90068923/free-of-spirits-i-faced-flak-from-friends
This was a really interesting opinion piece on the social pressures of alcohol - fleshed out further in my workbook.
Tuesday, 18 April 2017
More research
I found some more examples of organisations trying to generate awareness around alcohol risks.
One by Balance was really interesting and a more unique approach than a lot of the stuff I've seen. It focused around the increased risk of cancer caused by drinking alcohol, and worked in conjunction with an app that helps people to track their drinks in order to realise if they are drinking too much. An interesting but somewhat unsuccessful campaign.
I came across a a Johnny Walker ad that set up alcohol as being a "must" for a fun weekend. This just reiterates the way alcohol company's are using advertising to instil alcohol into young people's lives.
The AMA created a poster for physician use to prompt discussions with young female patients about the health risks of alcohol, and more specifically the "alcopop" drinks that directly targeted them. A good idea but visually is very uninspiring.
Alcohol Th!nk Again is a great Australian organisation working to reduce the risky behaviours of drinking in young people and adults. After seeing one of their campaigns and going to the website I found more campaigns of theirs that were bang on for what I'm looking at.
This was the original ad I saw targeting young people and the people who supply them with alcohol: http://alcoholthinkagain.com.au/Campaigns/Campaign/ArticleID/13/ArtMID/475
I then discovered this replaced the old ad targeted to parents that detailed the effect of alcohol on the brain: http://alcoholthinkagain.com.au/Campaigns/Campaign/ArtMID/475/ArticleID/3/Parents-Young-People-and-Alcohol-Cogs
And then I found 2 fantastic campaigns aimed at the adult group of 25-54 (a very wide range):
http://alcoholthinkagain.com.au/Campaigns/Campaign/ArtMID/475/ArticleID/15/Alcohol-and-Health-Glassbody
&
http://alcoholthinkagain.com.au/Campaigns/Campaign/ArtMID/475/ArticleID/12/What-You-Cant-See
They also had some other fantastic resources that I printed out:
I also found a really interesting video of a professor discussing the way alcohol is marketed towards women:
One by Balance was really interesting and a more unique approach than a lot of the stuff I've seen. It focused around the increased risk of cancer caused by drinking alcohol, and worked in conjunction with an app that helps people to track their drinks in order to realise if they are drinking too much. An interesting but somewhat unsuccessful campaign.
I came across a a Johnny Walker ad that set up alcohol as being a "must" for a fun weekend. This just reiterates the way alcohol company's are using advertising to instil alcohol into young people's lives.
The AMA created a poster for physician use to prompt discussions with young female patients about the health risks of alcohol, and more specifically the "alcopop" drinks that directly targeted them. A good idea but visually is very uninspiring.
Alcohol Th!nk Again is a great Australian organisation working to reduce the risky behaviours of drinking in young people and adults. After seeing one of their campaigns and going to the website I found more campaigns of theirs that were bang on for what I'm looking at.
This was the original ad I saw targeting young people and the people who supply them with alcohol: http://alcoholthinkagain.com.au/Campaigns/Campaign/ArticleID/13/ArtMID/475
I then discovered this replaced the old ad targeted to parents that detailed the effect of alcohol on the brain: http://alcoholthinkagain.com.au/Campaigns/Campaign/ArtMID/475/ArticleID/3/Parents-Young-People-and-Alcohol-Cogs
And then I found 2 fantastic campaigns aimed at the adult group of 25-54 (a very wide range):
http://alcoholthinkagain.com.au/Campaigns/Campaign/ArtMID/475/ArticleID/15/Alcohol-and-Health-Glassbody
&
http://alcoholthinkagain.com.au/Campaigns/Campaign/ArtMID/475/ArticleID/12/What-You-Cant-See
They also had some other fantastic resources that I printed out:
I also found a really interesting video of a professor discussing the way alcohol is marketed towards women:
Friday, 7 April 2017
Advisor Crit #3 with Lee
Going into the 2 weeks break I was feeling a little bit nervous that I still am very wide with my research and haven't really pinpointed the direction of my project but talking to Lee today made me feel a little more relieved about it. He pretty much just assured me that everything I'm doing at the moment is valuable and good to have to pull ideas from. He also helped me realise that the research I'm doing and my thoughts at the moment tend to be of quite a critical angle so maybe that is where my project is going to take me.
Friday 07/04 class
Today's lecture was the first one I felt was truly valuable. Karl gave a great lecture that talked about the "third space" that we're moving into. And Caroline gave us a great template and lecture covering the research proposal document we are going to be writing as our hand in.
Thursday, 6 April 2017
Alcohol advertising research
This week I just continued to read, and in one of the readings I stumbled across a discussion around alcohol advertising so branched off and had a bit of a look into this.
Saturday, 1 April 2017
Advisor crit #2 with Patricia
Last thing on Friday I went into my advisor session with Patricia.
She raised a few points with my project but was a little overwhelmed by the size of it!
She told me to think on what angle I was going to approach the topic from (e.g. shame, education, positive reinforcement).
We discussed how with things like Vodka (which is what a lot of females drink) you don't know you're drunk until you're past the point of being a bit tipsy and are totally smashed.
I have to find a way to speak what my point is (this I was a bit confused about???)
The actual bottles of alcohol have tiny labels that discuss responsible drinking - do these need to be bigger? Or different?
Think about cost as this is a big factor for younger people, and they often choose the cheapest alcohol with the highest alcohol content %.
Do you try and tell them about the long term complications of binge drinking (if there are any?)?
She raised a few points with my project but was a little overwhelmed by the size of it!
She told me to think on what angle I was going to approach the topic from (e.g. shame, education, positive reinforcement).
We discussed how with things like Vodka (which is what a lot of females drink) you don't know you're drunk until you're past the point of being a bit tipsy and are totally smashed.
I have to find a way to speak what my point is (this I was a bit confused about???)
The actual bottles of alcohol have tiny labels that discuss responsible drinking - do these need to be bigger? Or different?
Think about cost as this is a big factor for younger people, and they often choose the cheapest alcohol with the highest alcohol content %.
Do you try and tell them about the long term complications of binge drinking (if there are any?)?
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