One by Balance was really interesting and a more unique approach than a lot of the stuff I've seen. It focused around the increased risk of cancer caused by drinking alcohol, and worked in conjunction with an app that helps people to track their drinks in order to realise if they are drinking too much. An interesting but somewhat unsuccessful campaign.
I came across a a Johnny Walker ad that set up alcohol as being a "must" for a fun weekend. This just reiterates the way alcohol company's are using advertising to instil alcohol into young people's lives.
The AMA created a poster for physician use to prompt discussions with young female patients about the health risks of alcohol, and more specifically the "alcopop" drinks that directly targeted them. A good idea but visually is very uninspiring.
Alcohol Th!nk Again is a great Australian organisation working to reduce the risky behaviours of drinking in young people and adults. After seeing one of their campaigns and going to the website I found more campaigns of theirs that were bang on for what I'm looking at.
This was the original ad I saw targeting young people and the people who supply them with alcohol: http://alcoholthinkagain.com.au/Campaigns/Campaign/ArticleID/13/ArtMID/475
I then discovered this replaced the old ad targeted to parents that detailed the effect of alcohol on the brain: http://alcoholthinkagain.com.au/Campaigns/Campaign/ArtMID/475/ArticleID/3/Parents-Young-People-and-Alcohol-Cogs
And then I found 2 fantastic campaigns aimed at the adult group of 25-54 (a very wide range):
http://alcoholthinkagain.com.au/Campaigns/Campaign/ArtMID/475/ArticleID/15/Alcohol-and-Health-Glassbody
&
http://alcoholthinkagain.com.au/Campaigns/Campaign/ArtMID/475/ArticleID/12/What-You-Cant-See
They also had some other fantastic resources that I printed out:
I also found a really interesting video of a professor discussing the way alcohol is marketed towards women:
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