http://shopping.treatme.co.nz/show-your-quirky-side-and-protect-your-iphone-with-these-novel-liquid-brink-iphone-cases-fits-10-different-iphone-models-contains-real-liquid-only-9?utm_source=treat+me&utm_group=newsletter&utm_medium=email&utm_campaign=82678&utm_content=195975
These are iPhone cases being sold on a daily deal site!
Young people are generally inseparable from their smart phones these days so connecting these things that are so "inherent" to our lifestyle is crazy!
Absolutely shocked at the subliminal message that comes through with a silly little gimmick like this.
I also noticed heaps of glasses and birthday celebration items with prints like this: "Happy Birthday, time to drink like a sailor". Sailor's were commonly associated with drink to the bottom of the barrel and this was a relatively big glass. Being gifted something like this you are expected to appreciate the humour but also expected to obey and drink heavily. This is a tough and stupid expectation.
I also saw a couple of interesting stuff articles:
http://www.stuff.co.nz/national/health/90976231/smartphone-app-for-problem-drinkers-gets-taxpayer-funding-boost
More than $187,000 has been awarded to Auckland University Honorary Associate Professor Natalie Walker by the Health Research Council to develop a smartphone app to help problem drinkers. The app is being developed off a US designed app called Step Away.
Step Away: http://stepaway.biz/about/
http://www.stuff.co.nz/life-style/well-good/motivate-me/90068923/free-of-spirits-i-faced-flak-from-friends
This was a really interesting opinion piece on the social pressures of alcohol - fleshed out further in my workbook.
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