Then thinking about the societal issues around drinking culture, I considered how smoking culture has become frowned upon more these days and considered the relationships between the two.
Remembering the session we had with the librarian (most helpful part of the paper so far!), my starting point for research was to google with a few key words of my topic. I started with the things like "drinking culture + New Zealand" and found a few articles to read, saved them, and then moved onto library searches. I requested some books, and found the Visual Research book Lee had talked about during one of our previous lectures and flicked through that. There were some great pages which I photocopied for reference later.
The next step for me was to look at existing campaigns. And I wasn't surprised to find that there were a number of them, but I was surprised as a female to see a lack of representation of females - and when it was there it was very negative. This was an interesting note for me.
These are the notes I made about each campaign and some of the videos/websites that related to them.
https://www.hellosundaymorning.org/
(this campaign was by far a stand out because of it's not print/video base)
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